São Paulo, Brazil / October 5-8
Hotel Tivoli

What is EPIC?

EPIC promotes the use of ethnographic principles to create business value.

EPIC people work to ensure that innovation, strategies, processes and products address business opportunities that are anchored in what matters to people in their everyday lives today and over time. We draw on tools and resources from the social sciences and humanities as well as Design Thinking, Agile, Lean Start-up and other approaches to realize value for corporations from understanding people and their practices. As an organization EPIC strives to bring practitioners together as a community to create knowledge, share expertise, and expand opportunities. Learn more about our community.

Who Attends EPIC?

Our diverse attendees come from every industry, including Fortune-500 companies, the world’s top technology firms, management consultancies and design studios, universities and NGOs, public policy organizations and think tanks. Through the formal program and informal networking opportunities, EPIC attendees access global experts, gain knowledge and skills they can implement immediately, find new business partners and opportunities, and make the invaluable connections that have grown EPIC into an essential, year-round community.

The Value of Being There

Simply put, this is the conference to go to if you wish to learn how to make products, services, and organizations that truly serve people.
—Tricia Wang, PhD
As with the best conferences, EPIC provided an incredible amount of useful experiences, and it was great to share findings, methods and thoughts with a fantastic group of people. No wonder many had travelled so far to participate. I left EPIC excited to apply the latest thinking in ethnography to the design research work we do at LUNAR.
—Chau Hop Nguyen Phan, Design Strategist, LUNAR Europe
The EPIC community really is at the cutting edge. If you want critically engaged, practically focused and theoretically informed accounts of the present, come to EPIC. People are generously sharing the best of new thinking, theories and practices.
—Simon Roberts, Stripe Partners

10 Years of EPIC

In 2005, ken anderson and Tracey Lovejoy conceived of a new kind of conference—one that was not discipline specific and could speak to practitioners and academics about a type of work that was bringing increasing value to business. The label “ethnographic” was chosen not to indicate a methodology, but to illustrate a mindset around the intersection of theory and practice, the basis for the kind of innovation ethnography provides. With the support of Microsoft and Intel, the conference was first held at their respective corporate campuses. Today the conference is hosted around the world and EPIC has grown into a dynamic, year-round community supported by volunteers and members. Please visit epicpeople.org and join us!