São Paulo, Brazil / October 5-8
Hotel Tivoli

Keynote Speakers


Elizabeth Churchill

Director of User Experience, Google


Luis Arnal



Luciana Aguiar

Private Sector Partnerships Manager, United Nations Development Program

Elizabeth Churchill

Tuesday, 6 October, 9–10.30 am

E ChurchillDr. Elizabeth Churchill, a Director of User Experience at Google, is an applied social scientist working in human computer interaction, computer mediated communication, mobile/ubiquitous computing and social media. Prior to joining Google, Elizabeth was Director of Human Computer Interaction at eBay Research Labs, and she has held positions in top research organizations, including Principal Research Scientist at Yahoo! Research; Senior Research Scientist at the Palo Alto Research Center (PARC); and Senior Research Scientist at FX Palo Laboratory.

Trained in psychology, throughout her career Elizabeth has focused on understanding people’s social and collaborative interactions in their everyday digital and physical contexts. She has studied, designed and collaborated on creating online collaboration tools, applications and services for mobile and personal devices, and media installations in public spaces for distributed collaboration and communication. She has authored over 100 peer-reviewed publications, one co-authored book (Foundations for Designing User Centered Systems with Frank Ritter and Gordon Baxter) and co-edited 5 books. She is currently completing a co-authored book, Designing with Data: Improving User Experience with Large Scale User Testing.

Elizabeth holds a BSc in Experimental Psychology and an MSc in Knowledge Based Systems from the University of Sussex, and a PhD in Cognitive Science from the University of Cambridge. She is an ACM Distinguished Scientist and served as the Executive Vice President of ACM SigCHI from 2009-2015. She serves on the advisory board for a number of university departments and is a Distinguished Visiting Scholar at Stanford University’s Media X, the industry affiliate program to Stanford’s H-STAR Institute.

Luis Arnal

Wednesday, 7 October, 9–10.30 am

LuisArnalHeadshotLuis has been working at the intersection of business, design and social sciences for 20 years. He is co-founder and CEO of INSITUM, a leading innovation consulting firm with 120 employees and offices in the US, Brazil, Spain, Mexico, Peru, Colombia and Argentina. INSITUM was recognized as one of the top 10 most innovative companies in Latin America by Fast Company magazine in 2015.

Before founding INSITUM, Luis worked as a strategy consultant for DiamondCluster in Barcelona and an innovator for E-Lab (now PublicisSapient) in Chicago. Throughout his career, he has been involved in more than one thousand consulting projects around design research, service design, UX, new product development and branding for some of the biggest companies worldwide in a wide variety of sectors such as financial, healthcare, internet, consumer goods, telecommunications, real estate and startups. He is also a mentor and board member at several startups and is an active member of the startup community in Latin America. He has written a book focused on developing the design thinking skills that make a user-centered innovator, Business Innovation Skills (forthcoming in 2016).

Luis holds a BA in Industrial Design from Universidad Iberoamericana in Mexico City and a MSc in Innovation Planning from the Institute of Design, IIT in Chicago. He has been a professor, guest lecturer and advisory board member at several universities worldwide and is a prolific speaker on topics related to design research and innovation in emerging markets.

Luciana Aguiar

Thursday, 8 October, 11–12.30


Luciana Aguiar is Private Sector Partnerships Manager of the United Nations Development Programme in Brazil. She holds a PhD in anthropology from Cornell University and has decades of experience in ethnographic research and with “base of the pyramid” populations. Over the years, she has carried out ethnographic research, impact assessment and social responsibility projects on behalf of many institutions, such as the International Development Bank, the Consultative Group to Assist the Poor, and Comunidade Solidária. An expert on inclusive businesses, she has worked with the private sector in the areas of financial inclusion, consumer goods, technology, retail, and communication.