São Paulo, Brazil / October 5-8
Hotel Tivoli

Industry Day


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A free event that brings the Brazilian business community together with global leaders in human-centered innovation.

Experts from international businesses and consultancies will make engaging presentations about their techniques and discuss the significant business value of ethnographic and design principles in support of innovation, strategy, and advances in technology. The event is designed to facilitate knowledge exchange and networking in an intimate and collaborative atmosphere. Participants have a unique opportunity to learn new techniques and insights for creating innovations in products, brands, and services that are centered on the values of consumers.


9.30–10.00: Welcome Coffee
10.00–10.15: Opening
10.15–10.45: Anthropology in Industry

Presentation by Intel

10.45–11.45: Ethnography in Industry

Presentations by Nissan & Steelcase

11.45–13.30: Lunch (on your own)
13.30–15.30: Strategy Consultancies Driving Innovation

Presentations by ReD Associates, Insitum, Stripe Partners, Gemic

15.30–16.00: Coffee Break
16.00–17.00: User Experience in Innovative Technology Companies

Presentations by Google & Salesforce

17.00–19.00: Reception